Iconic 85 year old Crocodile logo helps 10 endangered species to take position close to people’s heart!
Walking the talk for Environmentalism and Conservation, Lacoste launched a creative new line of Polo’s with 10 highly threatened endangered species replacing its signature Crocodile logo.
Partnering with International Union for Conservation of Nature, Lacoste gave way to the Vaquita, Burmese Roofed Turtle, Northern Sportive Lemur, Javan Rhino, Cao-vit Gibbon, Kakapo, California Condor, Saola, Sumatran Tiger and Anegada Ground Iguana by replacing its iconic 85 year old Crocodile logo with these endangered species to take position close to people’s heart!
Aiming to raise awareness about wildlife protection the line consists of total 1775 Polo’s with number of Polo’s produced with each logo corresponding to the alarming number of that specie left in the world.
Though the special Lacoste X save our species is all sold out in the 1st week of the campaign…click here- Lacoste X Save Our Species to know more and how can you contribute to the cause.