Myntra’s Mantra: A ‘Social Fashion’ Revolution

A Community to talk everything Fashion … In a Fashion Forward approach Myntra, one of the leading online apparel platforms, last week announced its vision to launch a ‘Fashion Network’ like  Facebook for its target audience.

A purely ‘Trickle-up’ approach to Fashion in the times to come with possibilities for consumers to define fashion trends and play stylists, instead of just a privileged few designers.  The fashion community approach may benefit all fashion lovers and the drive to derive new looks from street wear when people search via pics for similar apparels. It may have the potential to become the largest repository of ‘what’s trending’ and ‘what’s not’ and become a key guide to top styles.

‘Social-Fashion’ is definitely the way forward with the boundaries between selling and going social blurring and the buy button becoming a common phenomenon on almost all social media platforms.  (Facebook Buy |Google Buy)

Business Advantage

Business Advantage

Consumer Advantage

Consumer Advantage ‘Likes’ this idea of a Fashion Community by Myntra. What about you…do share your thoughts.

9 thoughts on “Myntra’s Mantra: A ‘Social Fashion’ Revolution

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